Is 'net zero' much ado about nothing?
GreenBiz
MAY 11, 2021
Is 'net zero' much ado about nothing? Joel Makower. Tue, 05/11/2021 - 02:11. It feels almost quaint to remember way back when "80 by 50" — an 80 percent reduction in greenhouse gas emissions by 2050 — was a bold goal for a company or government entity to make. It was seen by many as audacious, possibly unachievable, but still a necessary target. The "way back when" in this case seems to be around 2014.
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