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Huang’s speech points to an industry nervous about its role in a carbon-constrained future. That’s what these people in these positions are paid to do”, she says, referring to trade associations such as the IMS and AAA. Not all meat companies avoid talking about their Scope 3 emissions, however.
For example, when a forest—which naturally absorbs and stores carbon dioxide as trees grow—is logged and converted to grazing or agricultural land, GHGs are released as trees decompose. Food loss typically refers to loss of edible food before harvest or in the supply chain (e.g., kilometers) traveled by the US driver.
Disinformation Trend #1: Meat Is Natural One of the more popular PR messages regarding meat in 2024 was that animal products are healthier and more natural compared to ultra processed plant-based meatalternatives. This messaging is not new.
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