This volcanic microbe startup is taking on Beyond Meat and Impossible in plant-based race
AFN Sustainable Protein
AUGUST 5, 2019
“In terms of why we are throwing our hat in the ring, there is so much opportunity and Beyond Meat and Impossible Foods have by no means taken over the market,” Karuna Rawal, chief marketing officer at Sustainable Bioproducts (SBP), told AFN. “We And there’s the fact that only 5% of the US population is vegetarian and only 3% is vegan.
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