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EXCLUSIVE: Improved Nature Raises $3m to Launch Plant-Based Protein Company

AFN Sustainable Protein

Improved Nature , a Raleigh, NC-based protein and meat alternative innovator, has raised $3 million in a convertible note round led by Concentric Capital. The company’s products include the Improved Meat portfolio, that “mimics meat in all cooking methods and forms of distribution,” according to the website.

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EXCLUSIVE: Improved Nature Raises $3m to Launch Plant-Based Protein Company

AFN Sustainable Protein

Improved Nature , a Raleigh, NC-based protein and meat alternative innovator, has raised $3 million in a convertible note round led by Concentric Capital. The company’s products include the Improved Meat portfolio, that “mimics meat in all cooking methods and forms of distribution,” according to the website.

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Reducing Food System Emissions, One Bite At A Time

Energy Innovation

Ec covers the life-cycle emissions for consumed food from production, packaging, transportation, and refrigeration in the truck, retail store, and consumer’s home. They also found that in-store marketing and retail stimuli can influence individuals to purchase more than was planned (impulse buying), leading to food waste.

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