Certifications matter more than ever and brands should be promoting them
GreenBiz
OCTOBER 6, 2020
If we go back in time to 2014, the No. Which begs the question: How do they know a product is green? Americans are increasingly working to manage their environmental concerns via their purchases. 1 answer by far was, "I read the ingredients/detail on the package.". Also not surprisingly, awareness is closely linked to trust.
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